“Beat the Monday Blues” – RedFM

In 2014, we did a great promotion in conjunction with Red FM. The Red FM staff have always been good customers of ours since we started trading in 2007 at our Curraheen location in the University Technology Park. Diarmuid O’Leary, the Red FM CEO, came in around 2013 and he was keen for us to come up with ideas and do some work together. We did many different events internally and externally, but the most memorable was “Beat the Monday Blues” in conjunction with the Neil Prenderville show.
The promotion ran for 16 weeks and companies from all around Cork were invited to register on the RedFM website. Each Monday morning on the show, they would pick a random company “out of the hat” and we would go there that afternoon and give everyone in the company a free coffee of their choice.

The companies included Ford, EMC, Pepsi, Marymount Hospice, Nualight, Integris, PE Global, Nurture, Blackpool Garda Station and many more.